The Startup Wizard

Your step-by-step guide from
concept to acquisition.

Every stage of the lean startup journey, with the exact services, mentors, and dinners that move you forward. Click through at your own pace. Upsell only when you're ready.

Stage 1 of 9 · 11% of the journey

Phase 1

Concept & Ideation

Turn your idea into a validated concept

Every company starts as an idea. This phase is about sharpening that idea into a clear, testable hypothesis — before you spend a dollar on development.

What to do in this phase

1
Define the problem you're solving and who has it
2
Write a one-sentence value proposition
3
Identify your top 3 competitors and your differentiation
4
Validate the problem exists (10 customer interviews minimum)
5
Draft a lean canvas
Phase Complete When

Validated problem + lean canvas complete

The full journey at a glance